Hi, I’m Sarah.
I’m a multi-disciplinary design leader fluent in brand, product design, and digital marketing. I thrive leading passionate creative teams, large and small, and I love how design crosses industry lines. I’ve brought it to media, education, and energy.
Today I’m Head of Design at theSkimm, now part of Everyday Health Group. I own brand identity and design systems, set the creative bar for partner work, and sit inside brand and product leadership alongside engineering and growth, so design decisions get made at the table, not after the fact.
How I lead
Set the creative bar
I built the review process that keeps theSkimm’s sponsored content indistinguishable in quality from core editorial.
Design at the table
Reporting to the CTO, my team partners with engineering and growth from the start, not at handoff.
Build for scale
Design systems, scalable creative ops, and AI-assisted workflows that cut production time from weeks to days without lowering the craft bar.
Grow the team
Mentorship and development are part of the job. I build high-output teams people want to be on.
What I bring
Leadership
Creative direction, design thinking, cross-functional team management, relationship development, presentation, stakeholder management
Brand
Brand identity development, brand architecture, strategy, market research, storytelling, visual communication, analytics and measurement
Product
UI/UX, product strategy and development, customer experience, user research and insights, prototyping and iteration, design systems
Marketing
Campaign development, marketing strategy, email marketing, paid and organic media, video scripting and storyboarding, photo shoots
Experience
BFA, Graphic Design