Sarah Rostant Let’s Connect
Head of Design · New York City

Design leadership from product to brand to campaign.

I’ve led design for digital products, brand identities, marketing campaigns, and branded content, across media, education, and energy. Currently Head of Design at theSkimm.

See selected work  → Get in touch
Portrait of Sarah Rostant
15+
years leading design teams
6M
newsletter readers at theSkimm
4
disciplines: product, brand, marketing, branded content
3
industries: media, education, energy

Featured case studies

Three projects in depth.

theSkimm wordmark over a photo of two women laughing in a kitchen
BrandtheSkimm · 2023

theSkimm Brand Refresh

Wall of colorful Kaplan BAR posters
MarketingKaplan · 2019

Back to School Campaign

Skimm Journeys app home screen on a deep teal background
ProducttheSkimm · 2023

Skimm Journeys

More work

Kaplan identity with a portrait
Brand · Kaplan

Kaplan Brand Identity

Kaplan Back to School 2020 animated ad
Marketing · Kaplan

Back to School 2020

theSkimm Shopping logo over a clothing rack
Brand · theSkimm

Skimm Shopping

Online learning is our new normal animated ad
Marketing · Kaplan

Online Learning Is Our New Normal

3D anatomical heart from the Up Close campaign
Marketing · Kaplan

Up Close

The State of Women campaign header
Marketing · theSkimm

The State of Women

SkimmU event branding
Brand · theSkimm

SkimmU

Green Mountain Energy logo over mountains
Brand · Green Mountain Energy

Green Mountain Energy

Cirro Energy logo over a sunset
Brand · Cirro Energy

Cirro Energy

Children reading a Sun Club solar sign
Brand · Green Mountain Energy

Sun Club

Product work lives in the featured case studies above. Start with Skimm Journeys.

See the branded content partners below.

Branded content partners

Campaigns created with brands including
Medik8FordTaxActWhirlpoolNike

What I lead

One design leader across the whole journey, from the product people use to the brand and campaigns that bring them there.

Product

UI/UX, product strategy, customer experience, user research, prototyping, design systems.

See product work →

Brand

Identity development, brand architecture, strategy, market research, storytelling, visual communication.

See brand work →

Marketing campaigns

Campaign development, marketing strategy, email, paid and organic media, integrated launches.

See campaigns →

Branded content

Partner campaigns, video storyboarding, photo shoot production, social and editorial content.

See branded content →

Experience

2021–NowtheSkimm · Everyday Health GroupHead of Design
2017–2021KaplanCreative Director
2015–2017NRG EnergyCreative Manager
2008–2015Green Mountain EnergySenior Designer
BFA Graphic Design, Boston University College of Fine ArtsView full resume →