Marketing · Kaplan Test Prep · 2020
Back to School 2020
Kaplan’s annual back-to-school campaign took on a common doubt: isn’t online learning just watered-down classes? Time for a fact check. Across a full-funnel, multichannel campaign, engaging and sometimes tongue-in-cheek “fact or fiction” lines spoke to what makes Kaplan stand out in digital learning.
- Client
- Kaplan Test Prep
- My role
- Creative Director
- Audience
- Pre-college, grad, and licensure students
- Channels
- Paid social, web, email
- Year
- 2020
