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Brand · theSkimm · 2022

SkimmU

theSkimm runs SkimmU, a series of free, live courses, three to four times a year, with a different theme each edition. To build greater brand equity around the series, we introduced new, evergreen branding for the 2022 Wellness Edition.

The system was designed to carry future editions on topics like Money, Parenting, and Career.

Client
theSkimm
My role
Creative Director
Applications
Events, social, signage
Year
2022
Recognition
2022 Digiday Media Awards nominee, Best Virtual Event Series
SkimmU cover
SkimmU Well branding: logo lockups, colors, and graphic elements
SkimmU event poster on a sandwich boardSkimmU social posts