Sarah Rostant Let’s Connect
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Brand · Green Mountain Energy · 2009

Green Mountain Energy

Green Mountain Energy rebranded in 2009, when it was the first electric retailer to offer a renewable energy option in Texas. The brand needed to stand apart as a premium, 100% green choice for customers. The identity is still in use today.

Client
Green Mountain Energy
My role
Senior Designer
Applications
Retail, print, events, social
Year
2009
Green Mountain Energy storefrontGreen Mountain Energy lobby sign
Green Mountain Energy logoStationery system
Business cardsDirect mail: Hello, Sunshine
Event tent, table, and digital kioskInstagram grid on a phone
Earth Day pins and hatPhoto wall in the Austin office
IconographyBrand pattern and colors
Related projectSun ClubGreen Mountain Energy’s program helping nonprofits bring renewable energy to their communities.View project →
Children reading a Sun Club solar sign