The State of Women

In 2023, theSkimm launched State of Women, a data-driven, action-focused campaign built around original research conducted with The Harris Poll. The goal was to spotlight the realities facing women across career, health, family, and politics, and to empower millennial and Gen Z women to take ownership of their future.

I led the campaign’s visual strategy from concept through launch, turning the research insights into a compelling, cohesive narrative that connected emotionally with theSkimm’s audience and drove measurable engagement.